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Categories: Accessories, Bags, Women’s
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What is a product description?
A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purposCopy to a new drafte of a product description is to supply customers with details around the features and benefits of the product so they’re compelled to buy.
Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell.
Focus on your ideal buyer
When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.
The best product descriptions address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you.
When it comes to writing your own product descriptions, start by imagining your ideal buyer. What kind of humor does he or she appreciate (if any)? What words does he use? What words does he hate? Is he okay with words like sucky and crappy? What questions does he ask that you should answer? Consider how you would speak to your ideal buyer if you were selling your product in store, face-to-face. Now try and incorporate that language into your website so you can have a similar conversation online that resonates more deeply.
Entice with benefits
When we sell our own products, we get excited about features and specifications. We live and breathe our company, our website, and our products. The problem is our potential buyers are not as interested in mundane features and specs.
They want to know what’s in it for them. That’s why you need to highlight the benefits of each feature.